Our new + improved Lounge is coming and we’re moving to a new pricing structure with it. All the details are here.
Our new + improved Lounge is coming and we’re moving to a new pricing structure with it. All the details are here.
The Lounge is almost back
The new and improved Lounge is almost here and we’re changing our membership structure with its reopening. Here’s the full breakdown, including an update to how day passes, guest passes, and punch passes work.
Hi everyone,
This is Devin, the owner of Cultivate Climbing. I understand that prices are going up everywhere right now, and that people are struggling. I hear you, and I am sensitive to this.
I know it is disheartening to see a space you love change. I grew up in Asheville and have spent much of my life here. My dream for Cultivate has always been to provide a wellness platform with the best offerings we can to this small city. We’re making major upgrades to the Lounge, we’re planning to expand our class offerings to be comparable with other major studios in town, and later this year we’re opening a 20,000 square foot rope facility. All of this is costly, and as a small business, we don’t have a national chain’s balance sheet to absorb these expense increases.
We started offering yoga and the Lounge as part of our rebuilding plan post Helene and are proud of what those spaces have become. However, the level of amenity that we have been offering those spaces (and even more so as we greatly enhance those offerings), at the current price point, is unsustainable. As far as local cost comparison goes, our yoga and sauna offerings are still incredibly competitive.
I also want to address some concerns about Fiddlehead closing and that this was somehow coordinated with the closing of that facility. That is not at all the case – Transparently, a price increase has been in discussion for several months as we’ve dealt with significant construction delays that have impacted our business and facilities. We’re always sad to see a facility like Fiddlehead close their doors. Similarly, we did not intend for this announcement to come out after this month’s round of membership dues. I am a small business owner, running a small team, and sometimes we miss things in the shuffle of trying to keep things moving.
We truly do care about this community and will continue to do what we can to provide accessible opportunities to climb. We still host 3 monthly affinity groups with $10 day passes for participants, we will continue to host quarterly free community nights, and we still partner with the CCC to provide free access through their Mosaic Scholarship program.
I am truly grateful for the care and passion that goes into making our climbing community as strong and tight-knit as it is. We don’t take your concerns lightly, and as a business owner, we believe these prices equate to the value we are delivering to our community.
Best wishes,
